For the Athleta x Alicia Keys holiday campaign, we focused on celebrating self-connection and meaningful relationships. Alicia designed the exclusive collection with herself and her friends in mind, aiming to inspire women to embrace self-care and indulge without guilt, particularly during the holiday season.

The campaign follows Alicia and her friends through a magical forest, capturing moments of reflection and authentic connection. It emphasizes the importance of nurturing both self-love and the relationships that bring joy—two gifts truly worth celebrating.