Henry Rose is revolutionizing fine fragrance. For its inaugural brand campaign, our mission was to highlight a commitment to ingredient transparency and inclusivity. Inspired by the idea that feeling safe fosters true self-expression, we cast twins to reflect the brand’s multi-dimensionality and its namesakes, Henry and Rose, the children of founder Michelle Pfeiffer. This campaign showcases the duality of identity, celebrating the beauty of embracing all aspects of ourselves. We invite everyone to explore and blend the diverse personalities of our scents, embarking on a journey of authentic self-expression.