For two years, I helped guide the global rebrand of Johnnie Walker, modernizing its 200-year legacy. We broke free from outdated perceptions of scotch by introducing bold new color worlds (Red, Gold, and Blue, inspired by the core labels) and dynamic product visuals that connected the brand with a broader, contemporary audience. 

By reimagining the Striding Man and "Keep Walking" mantra, we crafted a fresh, forward-looking identity that honored its heritage while embracing reinvention.