Lilly Pulitzer believed in creating our own fortune — or “sunshine,” as she coined it— and wasn’t afraid to roll up her sleeves to turn dreams into reality. That pioneering spirit fueled the brand we know and adore today.

To celebrate the 65th anniversary, we crafted a film that captures her “resort state of mind,” using AI to bring the magic to life. Set at a vibrant garden party, our story follows one woman as she briefly escapes her birthday festivities to meditate on her wildest dreams. In this moment of reflection, she begins to manifest her desires, transforming her surroundings with wishes, each inspired by the stunning prints and styles from the S/S 2024 collection.